What I did: Freelance Content Design for university access mentoring Ed Tech platform, Zero Gravity. I collaborated with the marketing lead on developing the launch strategy for the Instagram content and delivered it.
What is it: We called the content ‘'I am Zero Gravity’ and interviewed mentors and mentees that had used the scheme last year. We then transformed those interviews into multimedia triplegram stories. Each person’s story is told across the row in three parts. Each part combines visuals, captions, quote and audio snippet from the interview. The client’s branding is rooted around showing daring and defiant individuals from around the UK and so I edited the images with this in mind. We included the audio to show the diversity of backgrounds (via accents) of the young people in question.
