How I can help your business with creative and strategic marketing:
Service 1: Powerful and clear brand strategy to elevate tech and B2B businesses
Who is this for: Tech and B2B brands.
Why: Many tech and B2B businesses struggle to communicate their brand to prospects. Many deprioritise long-term brand-building, opting for a short-term approach to marketing. I combine my experience of working strategically in the B2B space with my experience of working with tech and B2C to help you communicate your business to potential customers simply.
Possible services:
Refreshed brand proposition and tone of voice documentation (to ensure internal stakeholders are aligned)
Buyer personae and messaging matrix for each personae in line with the refreshed branding
A campaign content strategy, with creative recommendations and direction
Service 2: Align your business with (youth) culture with creative campaigns and clear branding
Who is this for: B2C or B2B business who struggle to appeal to the younger generation.
Why: Younger people are the future consumers, employees and leaders, but many brands struggle to relate to them, which threatens future revenue.
Possible services:
Unique hooks and insights that help your business appeal to young people
Youth-focused brand proposition, communication guide that provides strategic hook for how to powerfully engage young people
Youth buyer personae
Cross-channel campaign content strategy and creative that stems from youth-focused proposition (i.e. website improvements)
Service 3: Build a clear, creative, and insight-driven brand strategy that boosts revenue
Who is this for: Smaller or newer businesses who have not yet been able to build out their marketing plan, or any business in need of fresh branding.
Why: Times are changing fast, so brands need to work hard to stay relevant. Applying long-term thinking to brand-building pays off.
Possible services:
Refreshed brand playbook built around fresh insights
Buyer personae and messaging matrix that shows how to best communicate brand to each buyer
Advice on how to improve your marketing techstack and channel recommendations
Cross-channel and multi-touchpoint campaign creative and direction
My process:
Initial meeting and diagnosis session - In our first meetings, I will gain an understanding of your business and conduct a diagnosis, where I score the health of your business’ branding and marketing to understand where I can help.
PHASE ONE: GATHER - I will share my understanding of what your business does, the results of the diagnosis of your business, and the objectives related to your marketing/branding challenges that emerged from the diagnosis. I will also share core insights related to your business and audiences.
PHASE TWO: STRATEGY - From the discussion at phase one, I will build out the brand proposition, buyer personae and core messaging guide, creating a refreshed brand playbook you can use internally and externally to better communicate your business.
PHASE THREE: CREATIVE - Once we’ve agreed and finalised the brand playbook, I will build out a content and channel strategy for you to implement the new brand. If you want, this can include campaign creative.