The business: LandTech is a proptech B2B SaaS business trying to end the housing crisis by empowering developers with the data and tech to build better homes and communities. A market-leading piece of software that gained more funding while I worked there, LandTech was trying to scale up the brand and expand internationally.
My role: I started as the creative associate and grew to become the creative producer. During my time there, I was responsible for a rebrand, and led the development of the video marketing strategy (building out the video communication style and channel strategy).
I was responsible for the art direction and production of many campaigns: working to briefs and liaising with internal and external stakeholders. I led a cross-functional strategy to build out the CSR strategy. Above all, I handled the narrative, script, pre-production, and direction of video projects, regularly shooting and editing content too. I also executed on graphic design and copywriting tasks.
For more links to this work, please request. There are some samples below. And a blog here (had to learn a lot about finance for that one…was tough!)
A remote video project I producer, directed and edited from end to end.
Below, a video I scripted, shot, managed and edited almost entirely alone:
The Christmas Video, which I wrote/directed/produced. This one captures the brand’s personality and sense of humour. I also had a bit of freedom to divert from revenue focused content and the property industry.
A video I wrote/directed/produced for our new product launch. A challenge I faced was developing the brand’s tone of voice in video.
A video I produced/directed: